KELTY

SCOPE

Partnered to reposition this iconic outdoor brand to disrupt the category and unleash a new brand spirit, relevancy and connection to wider fan audience. Created year-long campaign pulse campaigns for retailers and social media activations, promos.

SERVICES

Creative Direction, full production of Kelty’s “unbranded” Video. Created and executed over 5 Campaigns that rolled out over 1 year with integrated marketing calendar and Social Media Plans. Copywriting for Website, New Product Development and Product Catalogs. Social Media Strategy + Organic and Paid plans, Audience and Post Optimizations. Partnered to complete social media reporting and analytics.

LIFTS

Sales + growth lifted 20%, Brand awareness and comeback (priceless!) Community following up 36% with same spend as prior year.