HOPE FOODS

SCOPE

Whizzbang Social is Hope Food’s Social Marketing Agency Partner for over 1 year’s time. We launched a full brand overhaul with campaign activations to catapult Hope Food’s Hummus’ brand beyond “beauty food” in a category of sameness. We recently launched their new Cashew and Almond dip line to over 4000 stores with full paid and organic social campaign creation, content strategy, creative execution and social media management. We have produced over 100 custom posts with recipe creation, usage inspo, and brand spirit and lifestyle connectivity with fan bases on website, youtube, social media and digital marketing channels. Launched partnership and ongoing campaign to “SPREAD HOPE” for positive mental awareness and suicide prevention, with partner in prevention, Hope For the Day.

SERVICES

Organic + Paid Social Media Planning, Purpose-Driven marketing Partnership Activation, Multiple Branded Campaigns, Content Strategy, Content Mix and Calendar, Content Production (Recipe Dev, Visuals, Copy, Photography, Videography, Motion Graphics, Giveaways, IG Stories) Community Manager Role, Post copy and Calls to Action, Full Multichannel Posting, Optimizing, Tracking, Measuring, Reporting.

LIFTS

Hope’s ownable “Spins” are best in class and category content, IG reached over 100K. Over 15% paid social ERs. Creative Content inspired new usage, versatility and connections with new fans. Organic engagement rates 8%. Met KPIs for awareness and ad recall lifts QoQ.