GOOD KARMA

SCOPE

Built the Good Karma Foods brand on social media with paid and organic campaigns; achieving rapid awareness, engagement, and sales lifts for 3 years as a Whizzbang client partner. Fully-integrated Social Media Programming with Strategy, Creative, Execution and Optimizations. Launched Amazon Product line and Direct Path-to-Purchase Campaigns with projecting and tracking Amazon sessions, conversions, and sales from Social campaigns.

SERVICES

Multiple Targeting and Content Strategies, Campaign Developments, Creative Production, AB Testing, Launched multiple objective-based campaigns with KPIs. Produced over 300 pieces of creative, real-time posting, tracking, optimizing, and reporting per post.

Paid + Organic Brand Building Strategies and Plans, Creative Direction, Campaign Dev, Targeting, Social Content Strategy, Community Management, Photography, Copywriting, Video Production, Social Posting, Managing, Optimizing, Tracking, Measuring, Reporting, Content Calendaring, Giveaways, FB live, IG, IG Stories, User Gen, Pinterest, Brand Partnerships, “Goodness” Platform

LIFTS

Rapidly grew awareness, audience, followers and sales lift by 40% YOY. Multiple campaigns to support refrigerated Flaxmilk, Yogurt, Seasonal, Shelf Stable line, Dips. Produced a wide variety of content styles and creative to test, optimize and drive to lowest CPC. Activated and shared the Good Karma brand with meaningful connections and equities for consumers. Successful pushing down conversion funnel to prove sales lifts.